At the beginning of May, ARTT traveled to upper(ish) Minnesota to attend the Minnesota Department of Health’s Emergency Preparedness Coordinators Workshop. Fellow ARTT-ist Ross Weistroffer beamed in over Zoom with a really nice presentation on how the ARTT project thinks about improving trust-building conversation. I followed up by talking a bit about “coming attractions'' for the ARTT Guide software tool, which we plan to launch later this year.
My main goal at the workshop in Minnesota was to learn from a core audience of public health communicators about how they do their jobs, the challenges they face, and the tools they use (or wish they had).
Some highlights from Minnesota:
One of the key things that resonated with me was a presentation from Dr. Chris Voegeli, Health Information Integrity Team Lead in the Office of Director’s Internal Office of Communication at the Centers for Disease Control. In talking about rebuilding trust with institutions, Voegeli made special note of the need for a community-based approach that looks for validators and trusted messengers within a community instead of a simple top-down messaging approach.
Voegeli’s insights are echoed in an interesting paper that’s been making the internal rounds at ARTT: ‘We’re Not in That Circle of Misinformation’: Understanding Community-Based Trusted Messengers Through Cultural Code-Switching, from researchers at Georgia Tech and Morehouse.
From the researchers:
While social computing technologies are increasingly being used to counter misinformation, more work is needed to understand how they can support the crucial work of community-based trusted messengers, especially in marginalized communities where distrust in health authorities is rooted in historical inequities. We describe an early exploration of these opportunities in our collaboration with Black and Latinx young adult “Peer Champions” addressing COVID-19 vaccine hesitancy… With the concept of cultural code switching as a framing, we found that the Peer Champions leveraged their particular combination of cultural, health, and digital literacy skills to understand their communities’ concerns surrounding misinformation and to communicate health information in a culturally appropriate manner.
It’s a reminder that all of our work at ARTT shouldn’t be designed for people to use in a vacuum. Our software and guides are elements designed to help organizations, communities, and individuals have better, more trust-building conversations — but they are only part of the story.
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